As marketers, we’re always looking for tools that make our lives easier. And we’ve seen our fair share of duds. So after all of that, if...

Testimonials are the swiss-army knife of any business owner's toolkit. They're: Fundamentally, a form of social proof. If Ron sees...

“I’ll give you my best email address for your best lead magnet” Bartering’s been a thing ever since early human civilizations (y'know,...

Everyone in online business wants to scale, and the two common ways of doing that? Courses and memberships. But which one's best for you...

Bonuses are a great way of ‘sweetening the deal’ while launching. A good bonus can create a sense of urgency for greater conversion...

It’s easy to get caught up in all the bells and whistles of your course launch. But at its core, your launch copy needs to spell out what...

Launches can be incredibly intimidating, and it’s natural to look to the experts in your field and try to do what they do. And taking inspi

I don't usually comment on launch emails that pop up in my inbox, mainly because I don't always know the context in which it was sent....

Launches are a lot. In every sense of the word. They can be complicated, convoluted, and soul-sapping. Or they can be wildly profitable,...

If you’re running a business, you know protecting your time is the only way to produce your best work. The only problem is... Running a...

Want to rank your sales page and get recommendations on how to improve your conversion potential? Click here to take the free quiz. If...

What do you get when you take a girl from the desert and put her atop the world’s highest freestanding mountain in flipping -27°C weather...

If I read “Not all those who wander are lost” one more time I’m going to gouge my eyes out. I get it, I really do, being outdoors is a...