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© 2016-2019 The Scribesmith Media & Marketing, Inc. All Rights Reserved.

FACT

Launches are the single greatest cause of grey hair, anxiety, insomnia and random bouts of indigestion in business owners. *

*Not really a fact, but it might as well be.

Let's face it, launches are exhausting.

Here's a look at what the average launch includes:

 

  • A webinar landing page

  • A webinar promo sequence

  • Webinar reminders

  • Facebook ads to promote the webinar

  • A webinar script that conveys your authority

  • A sales page to send your audience to

  • A cart checkout page 

  • A post-webinar replay email

  • A sales sequence that pushes your product, service, or course sans-sleaze

  • Facebook Ads to drive traffic to your page

  • An upsell sequence to send to buyers

  • A downsell to send to people who don't bite

  • Cart close emails

Every single one of those steps needs copy
And, not just any copy.

 

Copy that makes people pull out their wallets and say 'GIMME'.

Want to know the three biggest copy mistakes business owners make while launching? (and how to fix them!)

Read on

Mistake 1: You sound like everyone else. 

 

So I'm not about to launch into some spiel about how it's important to be true to yourself and all that. Everybody and their grandma talked about authenticity in 2018.

 

But this goes beyond just being authentic.

 

The average person is exposed to 5000 ads a day.

 

Every time you put something out into the world,

you're fighting tooth and nail to be heard. 

 

And if there's nothing unique about what you're saying, how you're saying it, or the angle you're approaching it from, then I can all but guarantee that you're leaving money on the table. 
 

WE EMPOWER ENTREPRENEURS AND HELP THEM CREATE A LIFE THEY LOVE.

Mistake 2: Too many people worked on your copy

 

Hiring a copywriter to work on your launch is infinitely better than the alternative.

 

The problem arises when you have too many different people writing the copy.

Maybe you decided to cut costs by having your VA write your webinar script, or hired an experienced copywriter for your sales page, and hired a cheaper one to do your ads.

 

Readers can sniff out a lack of consistency faster than a bloodhound with a bone to pick.

 

A skilled copywriter starts priming the audience for your final product from the very first stage of the funnel. We sneak in a reference here, drop a hint there, and build up a desire for the solution you're offering.

 

So by the time you ask for the sale, your audience is red hot and ready to buy.

 

 

Mistake 3: You spend too much time talking about the bells and whistles

 

This sucks to hear, so I'm going to rip the band-aid quick.

 

Your audience doesn't care about all the neat features you've built into your product or course.

 

They care about how you're going to make their lives better.

 

And, that's all.

 

The best way to sell something is to show your audience that you understand their struggle, that you're competent and credible, and that your offer is the best solution to their struggle.

 

 

Wondering how to avoid all three?

Send conversion through the roof,

and have a stress-free launch?

 

 

 

 

 

 

 

 

I gotchu boo.

 

Presenting...

DONE-FOR-YOU LAUNCHES

* Side effects may include uncontrollable joy, and confetti showers.

The soup-to-nuts launch system that takes the stress out of creating high converting launches.

 

 

Kira Hug

Kira Hug Media

I DON'T WANT TO WRITE A TESTIMONIAL FOR EMAN, BECAUSE

I DON'T WANT TO SHARE HER WITH THE WORLD.

CALL ME SELFISH, I DON'T CARE.


Eman's THAT good → a true talent who knows how to write clever copy that truly speaks to her audience.

 

She knows how to string together the right words, phrases, emojis, and even pop culture references so that her copy POPS!

 

In other words, Eman's copy, talent, and unique vision will help you make more money while also empowering your community.

 

Win-win"

Here's a look under the hood:

STARTER

EITHER

  • Webinar promo sequence

  • Sales sequence and cart close emails

OR​

  • Longform sales page and wireframe

STANDARD

  • 1 strategy call to be used as needed.

  • Webinar promo sequence, reminders and replay email

  • Longform sales page

  • Sales page wireframe

  • Sales sequence and cart close emails

VIP

  • 3 strategy calls to be used as needed.

  • Webinar landing page

  • Webinar promo sequence, reminders and replay email

  • Facebook ads for webinar

  • Webinar script

  • Facebook ads for sales page

  • Longform sales page

  • Sales page wireframe

  • Cart checkout page

  • Sales sequence and cart close emails

 

BONUS: Sales page UX audit to maximize conversion.

Book a free call to see if you're a good fit for
Done-For-You Launches

Andrew Bean 

CEO Hotbed

By the end of our discovery call and first-ever time speaking on the phone, Eman already felt like a trusted confidante who had been with the company for years.

 

The speed in which she was able to turn the project's intricacies into a strategic direction was WELL ABOVE WHAT MOST C-SUITE EXECUTIVES COULD PULL OFF. 

 

Not only did she design copy that was like being inside the heads of our target audience, but she also went many extra miles by providing recommendations about segmentation, conversions and page design.

 

Which were so good, to get that level somewhere else would've cost me tens of thousands of dollars more and three additional contractors.

 

WHAT KIND OF COPYWRITER DOES THAT?

THE ONLY ONE YOU SHOULD EVER USE FOR ANY FUTURE LAUNCH. — EMAN.

I KNOW I WILL BE. "

We’ve only got 1 spot per month.

So, chop chop!