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A Love Letter to ActiveCampaign

As marketers, we’re always looking for tools that make our lives easier.

And we’ve seen our fair share of duds.

So after all of that, if there’s one tool we’d wholeheartedly put our stamp of approval on, it’s ActiveCampaign (AC).

Not only do we use Active Campaign in our own business, we also recommend it to our clients. And we haven’t had a single complaint so far.

If you need any more convincing than that, we’re all too happy to extend our unofficial AC-cheerleader status and break down what Active Campaign is, its features, and why we love it so much.

In a nutshell, here’s why we love Active Campaign:

  • Easy to use

  • Automations

  • Affordable

  • Robust Reporting

  • Conditional Messaging

Easy to Use

Don’t get us wrong, ActiveCampaign is an extremely robust software that isn’t ‘basic’ by any means.

There’s a teensy bit of a learning curve with AC, but once you get the hang of it, it’s surprisingly intuitive and easy to master.


Active Campaign’s visual automation builder is incredibly useful when it comes to launches/funnel-building of any kind. AC lets you create a flowchart style email funnel where you can drag things around and drop them to create your funnel. And as your funnel evolves, editing your funnel is just as easy.

You can build complex email funnels using branching logic, have users wait until certain conditions are met, have them enter and exit at different points, and that’s just the icing on top.

(One of our funnels using the automation feature)


The entry-level package on AC (also known as ‘Lite’ on their website) is only $9 a month. A steal, especially when you compare it to Mailchimp at $9.99/month and 1/10th of the features AC has (especially considering since AC is also a CRM)

Robust Reporting

Data is the bedrock of any funnel strategy.

And on Active Campaign, you can do everything from geotagging to sorting by clicks. You’re able to generate reports on every data point you can think of or need and create conditional follow ups and emails based on those reports.

Active Campaign tracks and provides data through several kinds of reports, some of which are:

Campaigns Performance Report - This report provides aggregated data of all campaigns sent from your account, particularly useful if you just want a quick overview of how your campaigns are hitting.

Chat Conversations Report - This report is a dashboard that allows you to track performance metrics of all interactions happening through the ‘Conversation’ chat function.

This simplifies the numbers in conversation and allows you to know exactly which messages people are responding to.

Automations Report - The automations report provides data of all automations in your account that have one sent campaign. This is especially useful to check how well your automations are performing at a glance.

Goal Report - The Goal Reporting Dashboard allows you to measure your progress in reaching your business goals. It shows you the completion percentage of specific goals, the average time it takes to complete them, and which tags and lists helps you get there faster.

Conditional Messaging

Conditional messaging allows you to segment within an email.

If you’re sending and email out to copywriters, first-time launchers, and coaches.

Conditional messaging lets you tailor sections within your emails for specific audiences. This lets you really dial into the unique pain points each segment faces with.

Normally, the workaround is to set up separate emails for each bucket, but having conditional messaging makes it a ton easier.

To conclude, Lady Gaga pretty much sums up our thoughts on AC:

Gushing aside, Active Campaign is a great addition to any online business owner’s toolkit because it’s efficient, easy to use, affordable, and filled to the brim with features that can make your life easier AND allows you to create more relevant content for your audience.

What’s your email service provider of choice?


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